Among the most followed people on any social web are the influential people. Just take a moment and view your favorite celebrity twitter account, she probably has a million followers on twitter. Some world leaders have tens of millions of free followers on twitter, while your local yoga coach probably has ten thousand followers. Virtually in any niche on the web, the most followed people are those who post content likely to influence others the most.
Spend time evaluating what you are really good at. Search and follow some of the best influencers in the areas of life you love and then follow them. Try and connect to those influential people before you start taking the positions of leadership. Work hard to produce the most helpful content that people can find online. If you are a chef, organize all your thoughts clearly and tweet your recipes to the right people and at the right people. And if you never knew, people love mentors; it is just that there aren’t enough of them. But also remember to extend your influence to the outside world so that you reach out to more people.