Now that is necessary to keep engaging your free followers with off-topic materials, doing it hurriedly without adequate planning will do more harm to you than good to your blog or social media page you are managing. The whole thing is a process and not an immediate turn of events. You need to consider two important approaches that will ensure you get started off in the best manner.
The first important thing is to carry out research to the new line of content you want to take. Will the off-topic content keep the blog or page alive? Does it have much content to run for long without compromising quality? Such questions when carefully put into consideration, you will be surprised that you will get more free followers that may be interested in the new line of thought. Lastly, you won’t find that new line of thought empty. There must be people already there. Focus on standing out from the rest by coming up with unique approaches that were missing in the veterans there. It takes a while, but it is a positive eventually.